European travel stalled: Greece and Turkey lose market due to seasonality
Half of the European countries recorded a negative or static variation: the worst performances were recorded in Greece, where searches decreased by 1.8 million (-17%); in Croatia, where searches decreased by -1.2 million (-39%); and Turkey where searches decreased by 628,000 (-7%).
GREECE AND TURKEY
Together with Spain and Italy, Greece and Turkey were the countries that contributed most to the recovery of European tourist demand. Greece was the forerunner in 2021 because of the government’s ambitious plans to relaunch the sector, organising tourist corridors in February and opening the borders to vaccinated tourists right away; with this plan, the country decided to take a risk to save a key sector of the country's economy. Unfortunately, precisely because of this plan, the health situation in Greece worsened considerably in the middle of the summer season, resulting in it no longer being considered a safe destination for many European and non-European countries. As pictured in the following graph, searches for flights to Greece have plummeted and continue to decline steadily since the first weeks of July.
Turkey has also invested heavily in the recovery of tourism and, like Greece, decided to relax restrictions to entice travellers. For this reason, Turkey was also among the most desired destinations for tourists in April and demand was very high. Despite the worsening health situation in Turkey, the main cause of the collapse in demand was not COVID, but a series of devastating fires that destroyed Turkey's most popular beach destinations. Turkish tourism is going through a very difficult period but, as you can see from the graph, since the beginning of September demand is starting to grow again.
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