German hotelier dares to rebel against booking: free beer and free dinner for direct bookings!
Munich, Bavaria - 30 June 2020 - Christian Fuhrmann is quite brave: The operator of the boutique hotel Schwarzer Bock in Ansbach, Franconia (near Munich), is taking on the OTA market leader Booking - via video!
"We don't want to have anything more to do with bloodsuckers like Booking", Fuhrmann states. The trigger is a cancelled booking, from which the commission and value added tax would not be refunded.
The private hotelier takes a bold approach: Every guest who cancels a booking and books directly is invited to a free dinner... And even more: free beer for all who cancel and book directly with Booking! "Then we'll lift one together against the mess!", says Fuhrmann.
Now the video has to go viral, to actually lead to a change in the guests' thinking... According to the motto: Only direct bookings are good bookings!
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