An IMHO* from Carsten Hennig
Rita says: Do it. My assistant has just calculated how much my data is worth. And that it could be turned into money. Rita, that's an app for data analysis.
Yes, data is the new oil. We've heard that many times before. But now we can become a Rockefeller ourselves. Everyone. By consistently building up, controlling and marketing data. It's actually quite simple: first we attract people by spreading our data, wherever interesting postings find approval or imitators.
Something like this: The German car manufacturer Audi wanted to make a big splash with its new Audi 80 model. It made its new cars available to car hire companies, with the effect that Audi 80s were suddenly driving on all German motorways. The marketing coup was complete.
So let's get started: spread your data about your personality, your advantages, your plans and intentions in the networks. In Holedo too, of course. The harvest begins immediately: the new oil is click rates, referrals and recommendations. Business comes in the form of headhunter emails - which are magically attracted to data hubs like you - or dream job offers from HR managers who are obsessed with the power of data analyses.
And: If people write to you to use your network for conference invitations, for example, you'll make a fair price.
*IMHO - In my humble Opinion: A witty interjection from our columnist, short and clear in the style of a ‘Hotelier Brief’. Regularly for friends and supporters of Holedo.